Teodora MiscovJan 22 minPrice means nothing… on its ownThe way in which marketers frame their offering radically impacts their conversion rates. Let’s go on a quick adventure with our mind’s...
Teodora MiscovOct 3, 20233 minVanity made me do it: The dynamic between self-image and buyer behaviourBy associating with certain brands, consumers curate their own self-image and assimilate the brand's showcased qualities. These...
Teodora MiscovMar 20, 20233 minIs this the age of antisocial customers?Traditionally, businesses have aimed to ‘delight’ their customers – and perhaps unknowingly pushed them away… I remember the first time I...
