Our approach to audience targeting encompasses a comprehensive understanding of three primary motivation types: rational, emotional, and contextual. By tailoring our messaging to each of these segments, we ensure that no audience member feels overlooked or unspoken to.

 

Additionally, we make sure to make the language address all three information processing types—visual, auditory, and kinaesthetic—to engage our audience on multiple sensory levels.

 

Finally, we add a layer of creativity by incorporating surprising elements, rhymes, and references to idioms or well-known sayings, further enhancing the effectiveness and memorability of our messaging strategy.