SHOTTING STRESS AWAY
(the healthy way)
Here's how we helped Magic Mind enhance an already
stellar user journey to maximise conversions.
Maximising landing page conversions with neurodesign & emotive language
With their mental performance shot already gaining huge traction online through endorsements from the Kardashians, Joe Rogan and the like, Magic Mind wanted to revamp their landing page to better resonate with their target audience.
Our goal? Use neuromarketing principles to enhance the landing page design and copy, measurably increasing conversion rates.
The Neuro Solution
Step #1
Analysis of
Current Landing Page
We ran a thorough analysis from our neuromarketing lens, identifying what was draining emotional impact and increasing friction.
Goal: Objectively assess current user journey strengths and weaknesses.
Step #2
Conversion-Focused Neurodesign Suggestions
By tapping into the audience's emotions, we aimed to evoke feelings of resonance, trust, and excitement, ultimately driving conversions and fostering brand loyalty.
Goal: Optimise for maximum engagement and conversion potential.
Step #3
Emotive Landing Page Copywriting
We crafted emotive landing page copy that spoke directly to our audience's desires and fears, addressing all motivation types and information processing modalities.
Goal: Build a strong emotional connection with the audience, driving action.
Step #4
Social Media
Ad Creation
We crafted a neuro-infused social media ad with design and copy aligned to the messaging and visual design of the new landing page.
Goal: Capture audiences and drive traffic towards the landing page.
Here's a sneak peak at what the neurodesign suggestions looked like...
And some examples of the copy changes...
Staying within the tone of voice,
reaching into emotional resonance.
Our approach to audience targeting encompasses a comprehensive understanding of three primary motivation types: rational, emotional, and contextual. By tailoring our messaging to each of these segments, we ensure that no audience member feels overlooked or unspoken to.
Additionally, we make sure to make the language address all three information processing types—visual, auditory, and kinaesthetic—to engage our audience on multiple sensory levels.
Finally, we add a layer of creativity by incorporating surprising elements, rhymes, and references to idioms or well-known sayings, further enhancing the effectiveness and memorability of our messaging strategy.
The Neuro Social Media Ad
With the landing page designed and rewritten, it was time to create a social media ad that would echo our core principles and drive traffic.
"When I first heard about neuromarketing, I was curious to see what it could do for us as an already established brand. Now that I've seen the results, I'm happy that we took the leap of faith."
George Olteanu, Content Manager at Magic Mind
Summing Up
Our strategic approach focused on understanding and addressing the diverse motivations of Magic Mind's audience, ensuring no segment felt overlooked.
Curious about how neuromarketing can work for you?
Get in touch with us here.